Children of Men Film Free Essays

Offspring Of Men. â€Å"Children of Men† Directed by Alfonso Cuaron. Is set in the year 2027, in a disorderly world wherein people can not reproduce anymore, Theo Faron a previous extremist, consents to help transport an inexplicably pregnant lady, Named Kee, to a haven situated out adrift, where her child’s birth could assist researchers with sparing humanity. We will compose a custom article test on Offspring of Men Film or then again any comparable point just for you Request Now In the film Children of Men, there are numerous critical scenes to help pass on the possibility of the film, anyway I discover one of these scenes especially significant; specifically the loft scene. In this scene Theo is being passed through the lanes of London to the Ark Of Arts to visit his cousin Nigel. The chief uses various procedures to help depict the subjects and thoughts, for example, music, setting, lighting and mise-en-scene. During the condo scene, the melody â€Å"The Court Of the Crimson King† by King Crimson is playing out of sight; The verses in this tune help depict the possibility of mankind’s destruction. Blood red is the shading attributed to somebody who is angry, for instance how God must feel toward humankind for its transgressions. In any case, the savvy never allude to God legitimately, for it appears to be nutty and guessed. Rather they allude to God’s appointed specialists, in this age represented as red situated ruler. All the devilish sounding fights toward the start of the arrangement is bone-chilling with detail of different scriptural refrains foreseeing the apocalypse. It infers that fruitlessness is God’s discipline for man’s sins as humankind moves toward the terrific finale. I. e. the last reaching a crucial stage finish of the human adventure. Additionally during this scene the lighting assumes a huge job in making the disposition which the crowd feel. It guides the watcher to what the character is feeling, bringing the watcher into the film. The scene begins with Theo being driven however the occupied and swarmed boulevards of London, loaded with vehicles, individuals and nonconformists. The climate all through the initial segment of the scene is very overcast stressing the diminish state of mind in the scene. It is very dim and miserable, this depicts the association with the downturn all through the nation because of the fruitlessness. The pictures and lighting are like pictures that record the enduring of individuals during the downturn of the 1930s. Be that as it may, inside the recreation center the climate begins to light up making everything look rich and dynamic. It appears to be ludicrous to see such a solid difference subsequent to going through the royal doors. This infers the platitude â€Å"The grass is consistently greener on the other side† This assists with demonstrating how the individuals from the open consider this to be of London as an ideal thing and that everything is better, however this colloquialism for the most part winds up being bogus; these individuals despite everything live in a similar world, it is each of the a figment, Further on in the scene Theo says to his cousin Nigel, â€Å"A a long time from now, there won’t be one single miserable f**k to take a gander at any of this (which means his condo). What props you up? † To which Nigel answers â€Å"You know what it is, Theo? I just don’t consider it†. He is simply overlooking the inescapable. Mise-en-scene makes a stunning effect as the watcher draws on their earlier information to make associations with the images uncovered in this succession. As Theo crosses the extension to the Ark of Arts, over the Battersea power station, you can see a drifting pig, suggestive of Pink Floyd’s collection spread for â€Å"Animals†. As Theo enters the court out of sight, you can see a composition of two police officers kissing which is a significant renowned piece by the road craftsman Banksy. After Theo enters the condo he is welcomed by his cousin Nigel. Behind him is the Statue Of David and two mutts before it. The Statue of David speaks to social liberties and the two canines speak to watchmen or devotion, But with the pooches before The Statue Of David, This speaks to, Guarding the individuals, Or keeping the individuals from their privileges. The scene at that point slices to Theo, Nigel and his disabled child sitting at a supper table and behind Theo on the divider is a huge painting by world celebrated Pablo Piccaso, The work of art is called â€Å"Guernica† it was made in light of the besieging of Guernica, Basque nation, by German and Italian war planes. Guernica shows the disasters of war and the enduring it delivers upon people, especially guiltless regular folks. This work has increased a momentous status, turning into an executed token of the disasters of war, an enemy of war image and an exemplification of harmony. The existences of Banksy, Michelangelo and Picasso fine art help depict the musings of society, as these whole craftsman represents, harmony, social equality and against establishmentarianism. Close to the furthest limit of this scene Theo and Nigel are talking by the window and behind them you can see again the skimming pig. Having this drifting pig is exceptionally emblematic utilizing another colloquialism â€Å"pigs will fly†. This apparently will never occur, a similitude for being incomprehensible like making arrangements to contact the sun around evening time, however having a genuine coasting pig speaks to how ‘Pigs Will Fly’ and expectation isn't lost with regards to the fruitlessness of humankind. Utilizing the four procedures, Music, Setting, Lighting and Mise-en-scene, the chief has effectively carried the watchers into the film to encounter it as he expected us to, which is to challenge our convictions of how our reality capacities. Indeed, even just in this one scene there is such a great amount to comprehend other than simply watching the film, however the thoughts of the story covered up on display provoking the watcher to add further to the film and the issues it features. Composed by Matthew Puterangi. Instructions to refer to Children of Men Film, Papers

Practice Identifying Subject and Object Complements

Work on Identifying Subject and Object Complements In our article on supplements, we talked about subject supplements, which follow a connecting action word and give extra data about the subject of the sentence. The subject supplement is typically a thing or a descriptive word that characterizes or renames the subject somehow or another. We likewise found out about item supplements, which follow and adjust an immediate object and give extra data about it. An item supplement can be a thing or modifier or any word going about as a thing or descriptive word. To effortlessly get it, consider it thusly: Subject supplements and item supplements round out and complete our sentences. Item supplements give more insight concerning the object of a sentence, while subject supplements give data about the subject to a sentence. In this activity, you will figure out how to distinguish subject supplements and article supplements in sentences. Guidelines for Practice Exercise Distinguish the supplement in every one of the accompanying sentences, and note whether it is a subject supplement or an item supplement. At the point when you are done, look at your answers, which show up beneath the test. Pablo is amazingly intelligent.I discover him intelligent.Shyla inevitably turned into my best friend.Our neighbors hounds are very dangerous.Gingers hair color turned the water pink.After our contradiction on the primary day of school, Jenny turned into my companion for life.We painted the roof blue.You are making me sad.Paula is a decent dancer.Dorothy named her parakeet Onan.Known as the dad of the Texas blues, Blind Lemon Jefferson was a mainstream performer in the 1920s.The present Karen gave her sibling was a hamster.Buck experienced childhood in Oklahoma and turned into a specialist horse rider before arriving at his eighteenth birthday. I once considered Nancy my fiercest enemy.After investigating the detailsâ of the case, theâ court articulated the kid not guilty.By the second month of the dry spell, the stream had run dry. Answers Pablo is extremelyâ intelligent. (subject complement)I find himâ intelligent. (object complement)Shyla in the end turned into my bestâ friend.â (subject complement)Our neighbors hounds are hazardous. (subject complement)Gingers hair color turned the waterâ pink. (object complement)After our difference on the main day of school, Jenny became myâ friendâ for life. (subject complement)We painted the ceilingâ blue. (object complement)You are making meâ sad. (object complement)Paula is a goodâ dancer. (subject complement)Dorothy named her parakeet Onan. (object complement)Known as the dad of the Texas blues, Blind Lemon Jefferson was a popularâ entertainerâ in the 1920s. (subject complement)The blessing Karen gave her sibling was aâ hamster. (subject complement)Buck experienced childhood in Oklahoma and turned into an expertâ horse riderâ before arriving at his eighteenth birthday.â (subject complement)I once considered Nancy my fiercestâ enemy.â (object complement)Aft er checking on the subtleties of the case, theâ court articulated the boyâ not guilty.â (object supplement) Constantly month of the dry spell, the stream had runâ dry. (subject complement)​

High School Essay Topics - How to Choose Topics For Your Essay

High School Essay Topics - How to Choose Topics For Your EssayIf you are considering writing a high school economics essay, you will likely find that it is not very easy. Despite the fact that the subject is so large and the ideas are such a large part of how people live, many students find themselves having a difficult time coming up with interesting topics.The good news is that there are a number of different high school economics essay topics that can be used to write a compelling essay that will be read and enjoyed by many students. These topics, as well as a few tips for choosing, can help you create a great essay topic that is also one that can be learned. However, there are a few factors that should be considered before you choose which topics you will write about in your essay.One of the first things that you should consider when writing a high school economics essay is what you want to say. Although there are different types of topics, it is important to keep in mind that yo ur goal will be to make an interesting and informative essay.It is also a good idea to think about the audience that will be reading your essay. Your topic may be suitable for a particular class or grade level, but it may not be appropriate for a younger student. That is why it is important to think about what specific grade level you will be writing your topic for.The next factor that you will need to consider when considering high school economics essay topics is the amount of time that you have to devote to writing your essay. Since the topic is very large, you may find that it takes you a while to come up with interesting topics. It is often easier to use the time that you do have to come up with specific topics that are more specific.Another thing that you will need to consider when thinking about high school economics essay topics is the length of the essay. Since essays tend to take longer to write than other forms of writing, you will want to choose topics that can be finish ed in the amount of time that you have available.Finally, it is also important to consider the fact that high school economics does not stand alone. Other subjects such as English and history do not stand alone either. Because of this, if you are going to decide to write about economic theory, you should also consider the themes that the other classes that you have taken.With these factors in mind, you will be able to come up with some great paper topics for your essay. If you can use these tips, you will be able to create a well-written essay that will be used in class and will be an interesting read by many readers.

Literary Criticism Of Literature And Literature - 873 Words

Literature has no set definition, mainly because throughout history writers, as well as literary historians have failed to construct an agreeable definition (Bressler 12). When one thinks of literature, he or she should think of literary criticism—different critical perspectives. Literary criticism requires readers to analyze literary texts with knowledge of theories. Thus, the next time one reads a text, he or she should first identify the theory that he or she plans to use. The theories represent a set of critical lens that one will use to analyze the text critically. For instance, this paper will focus on the New Criticism theory; it is a theory that requires readers to focus entirely on the text itself. Readers do not need to focus on†¦show more content†¦From a New Critic perspective, when analyzing a poem, it is pivotal for readers to pay close attention to the poem’s structure and form, especially since it can help him or her understand the poem’s overall meaning. In life, human beings will encounter many challenging obstacles throughout his or her long and stressful journey here on earth, especially since success is the ultimate goal that he or she wishes to achieve. In the first quatrain of Angelou’s poem, a simile is depicted: â€Å"You may trod me in the very dirt / But still, like dust, I’ll rise† (3-4). Here, it is evident that Angelou wants readers to realize that life will step on he or she as if him or her is a pile of dirt; however, if he or she is determined to overcome his or her challenges, he or she will rise—just like dust. The simile depicted in quatrain one, forces readers, from a New Critic viewpoint, to realize that the essential meaning of Angelou’s poem lies within each line of the poem—objective meaning. Furthermore, in life, human beings will encounter different individuals—exposure to diversity. Human beings learn from one another; however, certain people tend to encounter human beings who are miserable with his or her life. In fact, people who feel dejected tend to not motivate others to achieve his or her lifelong goals—this is portrayed in quatrain six of Angelou’s poem: â€Å"You may kill me with your hatefulness, / But still, like air, I’ll rise† (23-24). Here, Angelou uses aShow MoreRelated Anatomy of Criticism Essay example1249 Words   |  5 PagesAnatomy of Criticism  Ã‚   Introduction In his Anatomy of Criticism, Northrop Frye offers a complex theory that aspires to describe a unifying system for literary criticism. It can be argued, however, that in attempting to delineate such an all-inclusive structure, Fryes system eliminates identity in literature. The present essay takes up this argument and offers examples of how identity is precluded by Fryes system as outlined in Anatomy of Criticism. Structure Vs. Identity In Fryes systemRead MoreLiterature Is Not Only What We Read, Reflecting On The1522 Words   |  7 PagesLiterature is not only what we read, reflecting on the context in which it is written in. The role of value of judgement in the reading of literature is almost part of the world, involving systems of valuations between literary texts and authors. Value of judgement is between the rightness and wrongness of something or someone in context with the utility of importance. The value of judgement in the reading of literature is much more complicated, pointing out theRead MoreArchetypal Literary Criticism Essay1614 Words   |  7 Pages In Literary Criticism, there is an idea that believes that Archetypes make up literature’s meaning. The concept of Archetypes in literature has been the subject of extensive examination in Literary Criticism. â€Å"Criticism can be broken down into two broad categories: evaluative and interpretive† (G ardner 1287). The criticism is based on Literary Theory, which is composed of ideas that help interpret, and analyze literature. Everything in literature has a meaning, and many different people cameRead MoreGraphic Novels and Literary Criticism996 Words   |  4 PagesGraphic Novels and Literary Criticism Graphic novels are a form of literature that is becoming increasingly popular among panels of literary critics deservingly so despite their nonconformity with the traditional ideology of what should be considered prose worthy of criticism. Graphic novels share all of the same themes that a traditional novel has but a graphic novel provides additional benefits. These benefits are including elements like their multiple visual graphics which aid audiences and readersRead MoreStructuralistic Criticism and Gerard Genette1053 Words   |  5 Pagesessay ‘Structuralism and Literary Criticism’ that methods developed for the study of one discipline could be satisfactorily applied to the study of other discipline as well. This is what he calls â€Å"intellectual bricolage ’, borrowing a term from Claude Levi-Strauss. This is precisely so, so far as structuralism is concerned. Structuralism is the name given to Saussure’s approach to language as a system of relation ship. But it is applied also to the study of philosophy, literature and other sciences ofRead MoreSummary of Medieval and Renaissance Criticism1505 Words   |  7 Pagesand Renaissance Criticism Submitted by R. Zothanmawia V Semester BA R/no: 1101BA005 MEDIEVAL CRITICISM The period between the Classical Age and the Renaissance is vaguely named the Middle Age or the Medieval Age. In England, this period spans eight centuries and historians place it from the year of composition of Beowulf in 725 AD to 1474 AD when Caxton published the first book ever printed. The only standard work that dealt with Medieval Criticism is English Literary Criticism: The MedievalRead MoreSocialist Feminist Criticism1164 Words   |  5 PagesSocialist Feminist Criticism: You Dropped the Bomb on Me, Baby Feminism and gender studies have been described as having the ability to challenge literary and culture theory to confront the difficult task of assimilating the findings of an expanding sphere of inquiry (Contemporary Literary Criticism 567). This area of study has taken center stage during the last fifty years, not only in our society, but also in literary criticism. Although the terrain Feminism traverses can hardly be narrowedRead MoreThe Formalist Critics, by Cleanth Brooks1513 Words   |  7 PagesBrooks writes in his essay â€Å"The Formalist Critics† from 1951 about criticism that formalist critics encounter and tries to show these arguments from his point of view and even indicates common ground with other literary critics. Cleanth Brooks argues that we lose the intrinsically obvious points of works of literature if we view the work through the different lenses of literary theory, however we are always viewing the literary work through a subjective lens, since th e author and the critic cannotRead MoreNew Historicism Is A Really Good Way For Analyze Texts And Show Correlation Between Ideas And Timelines1408 Words   |  6 Pageslooks at literature in a more wider and more historical context and they examine how the write affected the work and the work will reflect on the writers time. It recognizes the current cultural contexts that critics have conclusions about. New Historicism was developed around the time of the 1980s by a man that was named Stephen Greenblatt. According to the man that is named Stephen Greenblatt, the role of the New Historicist was to create a more cultural or a more anthropological criticism. SinceRead MoreIntroduction. Among The Living Writers Of India There Is1572 Words   |  7 PagesBhalchandra Nemade. He is a novelist, a poet and a distinguished critic. The impact of his original thinking and the force of his powerful argument on the contemporary literary and intellectual life of India is unparalleled in recent history. His greatest contribution to Indian literary criticism is his theory of Nativism. As a literary critic he has been passionately advocating it. As a creative writer he has demonstrated how theory can be brought into practice. Hence his novels like ‘Kosala’ ‘Bidhar’

Analysis Of Allen Ginsberg s Howl And - 1661 Words

Allen Ginsberg was one of the greatest admired Beat Generation poets, who particularly used free flowing, aggressive and occasionally a discourteous style of language to show that the rule and social structure over heterosexuality can be filled with opposition, so he decided to release queerness. Ginsberg strongly disputed capitalism and conformity that notably consisted of sexual repression, so he incorporated in the development of counterculture and challenged the heteronormative, procreation-driven society and was done with living at society’s limits. The idea of beat literature has a capricious form, although, also considers the customary narration techniques, and indeed masculinist and heterosexist prospects. The Beat generation indicates an individual that has been put down, or has been oppressed around with deviated norms. Therefore, this impression of queerness is a representation of him being an activist in society and used to take action to encourage his differences, which contributes to strange and prohibited behaviours. In this essay, being central to vicious and pleased queer performative spaces in the city and embodying sexuality, it will examine Allen’s, ‘Howl’ and ‘Sunflower Sutra’, interpreting queer theory, and that it is essential to ideas of gender and sexuality that are necessary for radical solidarity, Allen being a gay activist his principles of his character seem unreasonable or destructive in contemporary political circumstances in America’s sexualShow MoreRelatedAnalysis Of Allen Ginsberg s Howl1745 Words   |  7 PagesThe importance of the symbolism of madness in Allen Ginsberg’s Howl. The theme of madness is vital in Allen Ginsberg’s Howl, as a poem written by a young voice with the purpose to intentionally shock audiences. It presents views of insanity and madness as both tragically victimizing the talented young minds of America, causing the straight-cut society to oppress and restrain their creativity in psychiatric hospitals; but also as a sort of liberation, allowing the artist to connect to their creativityRead MoreConfessional Poetry Essay1640 Words   |  7 PagesConfessional poetry is a style that emerged in the late 1950’s. Poetry of this type tends to be very personal and emotional. Many confessional poets dealt with subject matter that had previously been taboo. Death, trauma, mental illness, sexuality, and numerous other topics flowed through the works of the poetry from this movement. Confessional poetry was not purely autobiographical, but did often express deeply disturbing personal experience. (Academy of American Poets) Three importantRead MoreAllen Ginsberg, A Supermarket in California Literary Analysis1669 Words   |  7 PagesJasamyn Wimmer English 1B Professor Kleinman 5 March 2013 Brief Literary Analysis Lost America: An analysis of â€Å"A Supermarket in California† Allen Ginsberg; philosopher, activist, poet, a man highly revered as a groundbreaking figure between the 1950’s Beat Poetry Generation and the counter-cultural revolution of the 1960’s (poetryarchive.org). Ginsberg’s first book â€Å"Howl and Other Poems,† was published in 1955, his work was involved in an illustrious obscenity trial because of the use ofRead MorePoem Analysis: Allen Ginsbergs Howl2277 Words   |  9 PagesInterpreting Howl Interpreting Howl The world is holy! The soul is holy! The skin is holy! The nose is holy! The tongue and cock and hand and asshole holy! Everything is holy! everybodys holy! everywhere is holy! everyday is an eternity! Everymans an angel! The bums as holy as the seraphim! the madman is holy as you my soul are holy!...Holy the groaning saxophone! Holy the bop apocalypse! Holy the jazzbands marijuana hipsters peace junk drums! ~Footnote to Howl by Allen Ginsberg PoetRead MoreEssay on Jack Kerouacs On the Road and Allen Ginsbergs Howl3843 Words   |  16 PagesJack Kerouacs On the Road and Allen Ginsbergs Howl Works Cited It was a 1951 TIME cover story, which dubbed the Beats a ‘Silent Generation, ’ that led to Allen Ginsberg’s retort in his poem ‘America,’ in which he vocalises a frustration at this loss of self- importance. The fifties Beat Generation, notably through Jack Kerouac’s On the Road and Allen Ginsberg’s Howl#61482; as will here be discussed, fought to revitalise individuality and revolutionise their censored society which seemed toRead MoreAnalysis of Ginsbergs Howl Essay2804 Words   |  12 PagesWilliam Wordsworths definition of poetry as the spontaneous overflow of powerful feelings is more evident in Allen Ginsbergs Howl than just about any other poem (Wordsworth). Divided into three distinctive sections as well as an additional footnote, the poem utilizes a writing style based on self-symmetry to act as the framework for this overflow. The progression from one section to the next gives an impression of a crumbling society, brought to i ts knees through years of excessive lifestyleRead MoreAmazon Stakeholders3710 Words   |  15 Pageswanted list for sex crimes he’s accused of committing in Sweden. Amazon.com has severed ties with controversial website WikiLeaks, the organization that just released a trove of sensitive U.S. State Department documents. Computers run by Amazon s Elastic Web Compute service in Tulsa, Portland, New York and elsewhere had been hosting the site cablegate.WikiLeaks.org, the Wall Street Journal noted on Tuesday, as well as WikiLeaks.org, the controversial site’s front page.   On Wednesday, the main

Feedback and Evaluation for a Federal Program to Give...

The Government as far back as the 1950s backed subsidized and unsubsidized student loans. However, over the years the cost of a college education has increased and has become a financial burden for some families as their debts began to rise. The U. S. Department of Education amended the Title IV of the Higher Education Opportunity Act of 1965. Student loans are a form of financial aid that a student can receive while in college and consist of federal loans and private loans. The Internal and External feedback mechanisms A high number of students are graduating from college with a debt that is stemming from student loans with high interest. Over the years, students who entered into low paying positions after college or experienced a†¦show more content†¦The financial markets begin to show signs of non-payments of credit on student loans, which was alarming to policy makers who eventually intervened. The feedback received from this brought on the amendment of the Title IV of the Higher Education Act. Students were struggling to make ends meet with the worry of repaying their student loans as they entered into the workforce, they found that they were unable to purchase homes, prepare for retirement, nor have the option to start their own small businesses and so forth. Suggestions were made to the task force for policymakers to implement repayment options that would be affordable to students, and have private lenders to restructure loans. Anoth er suggestion was to repair a student’s credit if and when they repay their loan in full. Federal student loans can be issued directly to the student or to the parents. However, if that loan is made to the student, the student is not required to make any payments if enrolled as a part-time student. Should the student drop below the part-time status, there is a six month grace period to rekindle your status and the payments will be deferred, otherwise there is no grace period. Any loans made to the parents can have large loan amount, however, payments will have to start immediately. Private loans can be made toShow MoreRelatedThe American Education System Is Important For National Prosperity And Individual Success1424 Words   |  6 Pagessuccess. Huge achievement gaps and opportunities must shrink to non-existence, and every student must receive a well education that prepares them for college and careers in the world as it is today. Comparing the United States education s ystem to other countries shows that the United States scored lower than nineteen other counties and education systems in reading in the 2012 Program for International Student Assessment. Germany and Poland in particular are two countries that have now surpassed theRead MoreEssay about Recidivism: Prison and Ex-offenders2347 Words   |  10 Pagesthings. Luke indicated that one of his ex-offenders who was incarcerated for a non-violent offense and was released in 2007 has been successful with reentry. This individual obtained employment immediately upon release, enrolled in a mental health program, and welcomed the support of family and friends. Much is being done to help ex-offenders overcome the barriers that complicate reentry into the community and develop into successful, productive citizens. Recidivism is a major problem because itRead MoreStudent Learning Outcomes Into My Writing3418 Words   |  14 Pagesany goal we want, if we give it the time and effort. It does not matter how much we have to write or how many assignments we are asked to do. If we work step by step and plan ahead, we will success in achieving our goal. Throughout this portfolio I will discuss how these assignments have helped me to incorporate various aspects of Student Learning Outcomes into my writing, and how I have revised the two of the major writing assignments. Part A: Discussion of Student Learning Outcomes The EnglishRead MorePRACTICUM REPORT ON THE ADMINISTRATIVE ROLES, FUNCTIONS AND STRUCTURES OF THE KADUNA NORTH LOCAL GOVERNMENT EDUCATION AUTHORITY, KADUNA STATE, NIGERIA.3501 Words   |  15 Pagespracticum is a practical field of study which students studying Educational Administration and Planning must carry out as a partial requirement for the fulfillment of the award of Bachelor Degree in Educational Administration and Planning. The students who offer Educational Administration and Planning as their course of study are expected to within the period of their programme to be attached to any of the educational organizations so as to provide the students an opportunity to acquire practical knowledgeRead MoreResource and Capability4994 Words   |  20 PagesOrganization 15 5.4 Branding 15 6 Risk Analysis 16 6.1 Financial Risks 16 6.2 Political Risks 17 6.3 Human Resource Risks 17 6.4 Operational Risks 17 6.5 Scale of Risk 18 7 Monitoring and Evaluation 19 7.1 Operations 19 7.2 Finance 19 7.3 Human Resource 20 7.4 Customers 20 7.5 Business Development 20 7.6 Technology 20 8 Conclusions 21 9 References 22 1 EXECUTIVE SUMMARY Read Morewells fargo case study Essay14125 Words   |  57 Pagesour marketing plan. Through examination of the information in the situation analysis, our team came up with a new product service, tax preparation. This service will coincide with our home loans by making it a free service to customers who have a home loan with us. If a customer does not have a home loan with us; the service can still be used in-house with a specialized and licensed tax preparer or with software for a fee. Our target market is people in the age range of 26 to 60 years old andRead MoreBanking Industry Financial Analysis Ppt8348 Words   |  34 Pages 56-59 Limitations 59 Data Presentation 60-71 Findings and Suggestions 72 Conclusion 73 Bibliography 74 Annexure (Questionnaire) 75-78 DECLARATION I Ankita Srivastava the student of Dayanand Academy of Management Studies, Kanpur studying in MBA hereby declare that the work done by me in project titled â€Å"AN ANALYSIS ON ELECTRONIC PAYMENT SYSTEM AND ITS PROBLEMS† is original and completed to the best of my knowledge and beliefRead MoreRecent Trends in Hrm8914 Words   |  36 Pages Preface The underlying aim of the seminar on contemporary issue as an integral part of MBA program is to provide the students with practical aspects of the organization – working environment. Such type of presentation helps a student to visualize and realize about the congruencies between the theoretical learning in the premises of college and actual followed by the organization. It gives the knowledge of application aspect of the theories learnt in the classroom. The seminar project inRead MoreBusiness Plan For A New Company5096 Words   |  21 Pageswill revise the company description based on feedback received to date. Next, it will review the industry analysis and trends section base also on pointers received from other professionals. Further, this paper will modify the strategic position and risk assessment section based on valued opinions received thus far. Also, it will revamp the target market section based on advice as well. Next, this paper will amend the competition section based on feedback received to date. Further, it will reviseRead MoreFundamentals of Hrm263904 Words   |  1056 Pagestextbook with the most effective instructor and student resources With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the

Recruitment Challenges In It Industry †MyAssignmenthelp.com

Question: Discuss about the Recruitment Challenges In It Industry. Answer: Introduction Technology organization have already come a very long way in deciding and understanding the secret of creating a company that has achieved both, high performance as well as high amount of trusts. Therefore, it also enables sustainably an awesome outcome and winning the war of talent so far. All the success seems to make this industry a lucrative place to work with and to some extent it is true as well since the technology based companies are making a lot of profit and in number of wats, they are also controlling the overall narrative of how business is performed at international level (Crisp Chen, 2014). Also for many part, people are quite aware of the key for success in the people and many are also developing companies and a culture that is directly aligned with that belief. The biggest reality is that technology is crucial for the success of any kind of organisation in any kind of industry. There is a constant need of technology based employees in a bad manner. To this end, the a cquisition of talent and technology based on hiring the manager from many non-technology organisation are coming for the workforce that technology companies have trained and developed. Discussion: Labour/supply demand It is a biggest challenge for many sectors in the current time however, IT is suffering a lot in comparison of other industries. There are approximately four vacancies for every one developer and it can be a time where it is needed to redraft the job spectrum or revaluate the requires skill set or either re-apportioning of work or looking for people or workforce who can just be taken as an intensive course of training. There are number of efficient IT operators in the industry however, they are not very active or enthusiastic for any kind of new role. Recruiters must or require to be little subtle in their approach to source the technology based workforce in rare circumstances to complete headhunting call (Dunning, 2014). One need to be clear about where they need to hand out and which platform to use and whom to motivate to move or build relationship slowly. Organizational image or industry image It is obvious but then also the number of organisations that form a structured career path or opportunities for the employees is surprising. There is more than any other area, and it is imperative that technology based professional can see where their career is heading and how they can learn the next impressive set of skills or language (Gerasymenko et al, 2015). Definite opinion on compensation Workforce in technology industry, are normally very highly paid. However, the solution to keep them is just to raise the standard of salaries across the board but it is important to understand here it is zero sum kind of game and there is always going to be someone or the other who will pay more to employees. Following the detailed discussion: It is important to determine that what is pay structure in the industry and there is no right or wrong answer however the important key is have the answer that is best for the companys culture along with practices. Element of compensation Opportunities that can be affordable for the workforce which is advanced and work with new kind of initiative. For instance, the important question to ask here that what are best projects to employees or the contractors (Jones et al, 2016). It is also important to determine the career cache where employees can gain experience by working with brands. The days where employees use to work for lifelong is redundant concept now. However, the workforce will also work for organization that are called as innovator because of the experience. Demographic issues Following is the detailed discussion of the demographic challenges: The labour development in IT is robust: as per the number of reviews and research in the current time, the IT field in US grew by forty percent by 2015, however, the overall posting rate for the fourth quarter in 2015 had decreased in comparison of previous quarter. The rate of unemployment in IT industry as per the report remained steady low and maintained the rate of 2.6% which highly below the general rate. Number of public figures that underpins CompTIAs prediction that the current size of US based IT employees grew by three percent every year (Jussila et al, 2014). The level of confidence in IT industry professional remain solid: as per the report and research by CompTIA, IT industry business confidence index for quarter 2 in year 2016 is based on climbing up to new levels. As it can be seen in that in quarter 1, the BCI was at all time high by very close margin and maintained 64 points for the same. From that point, but the overall index started to move downward. The concept of cloud computing is one of the biggest force: the concept of cloud normally leads to be part of list of technology trends in the year 2016. In few year, the hybrid cloud has become the important principal or important infrastructure based models for the worlds centre for data. The cloud resources like computing based power and time or bandwidth of becoming commoditized since a new IT based economy is helping in taking a right kind of shape around the, and just as the industrial revolution was made right or feasible by ubiquitous level of energy. Almost all kind of trends in this sector are highly triggered by the existence of cloud (Ngai et al, 2015). For example, the development in the overall demand for many real-time analytics is based on reconsideration of diverse security based models and the refocus of the industry on software as well as hardware above the hardware as the main or principle development drivers. Recruitment strategies It is very important for the company to have an honest approach here and many recruitment managers and techies tends to distinct kind of people. They speak in a different language with new terminologies. The recruiter is usually very confident by nature as well as highly gregarious and happy to initiate any kind of conversation whereas people in technology industry are quite often reserved and most prefer to converse to other technology based people. There are changes that the solution is for the recruitment management to gain their own set of IT employees involve in the field from early stage (Rafaeli et al, 2017). There are number of social trainers in recruitment agency and the approach they follow is also getting or attracting more and more IT people in the recruitment procedure. These people dont usually see it as an in comparison to them case. Rather they prefer working closely with the recruiter in-house to recognize potential candidates and they also make important contact. T he ability to find this tech-to-tech approach is quite fruitful in overcoming the restrictions. Searching at wrong place Until and unless, the company completely understand the market properly, one may not realize that the external of the main social and recruiting platform are specialist kind of forums along with discussion groups and networking websites that also attract specialist of technology who like to share data (Ratwani et al, 2015). Detailed conversation with the own IT sector, or other tech people and finding out the ways in which people are from the best platforms to connect with people who have based the programming as well as coding skills that is needed. Excess of sourcing technology The important question here is that do recruiters really understand or know the starting line to analyse the specialists. There are number of new tools that should tempt try and keep trying until the management finds the perfect fit. Experienced talent employees understand that they need to have strategy and, they can carefully map the skills and sector the search if people are trying to find those with high and specialized skills set (Sheikh et al, 2015). Conclusion and recommendations The recruiter will have to understand the fact that the hiring function is a gamble and the overall invested in it is high where tens of thousands of moneys is invested or can go down the drain from varied activities like onboarding and training and the function of re-recruiting or re-onboarding. The job market in technology industry is tighter than any other industry especially when the tech pros are not a needle in haystack. The process is quite popular as well as poachable kind of haystack. It is also important to know that the employees base is shifting to a more revolving kind of door with sensibility and even in simple jobs like payroll one. There is highly proportionate rise of many qualified tech people and the current pressure on the Human resource managers is very high (Stiver et al, 2015). The number of workforce in IT and overall planning to recruit is above the current national average which is 44%. A real expert in technical field is usually very hard to find and it is getting worse with time or in some cases better. It entirely depends on the ability to stay competitive in the current competition. However, one thing is clear is that whatever the workplace, the size and scope of the organization is going to need it. Recruitment for technology based need may require a bigger and better picture than just filling the position. References Crisp, N., Chen, L. (2014). Global supply of health professionals.New England Journal of Medicine,370(10), 950-957. Dunning, J. H. (2014).The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge. Gerasymenko, V., De Clercq, D., Sapienza, H. J. (2015). Changing the business model: Effects of venture capital firms and outside CEOs on portfolio company performance.Strategic Entrepreneurship Journal,9(1), 79-98. Jones, P., Jones, P., Hillier, D., Hillier, D., Comfort, D., Comfort, D. (2016). Sustainability in the hospitality industry: some personal reflections on corporate challenges and research agendas.International Journal of Contemporary Hospitality Management,28(1), 36-67. Jussila, J. J., Krkkinen, H., Aramo-Immonen, H. (2014). Social media utilization in business-to-business relationships of technology industry firms.Computers in Human Behavior,30, 606-613. Ngai, E. W., Tao, S. S., Moon, K. K. (2015). Social media research: Theories, constructs, and conceptual frameworks.International Journal of Information Management,35(1), 33-44. Rafaeli, A., Altman, D., Gremler, D. D., Huang, M. H., Grewal, D., Iyer, B., ... de Ruyter, K. (2017). The future of frontline research: Invited commentaries.Journal of Service Research,20(1), 91-99. Ratwani, R. M., Fairbanks, R. J., Hettinger, A. Z., Benda, N. C. (2015). Electronic health record usability: analysis of the user-centered design processes of eleven electronic health record vendors.Journal of the American Medical Informatics Association,22(6), 1179-1182. Sheikh, A., Sood, H. S., Bates, D. W. (2015). Leveraging health information technology to achieve the triple aim of healthcare reform.Journal of the American Medical Informatics Association,22(4), 849-856. Stiver, A., Barroca, L., Minocha, S., Richards, M., Roberts, D. (2015). Civic crowdfunding research: Challenges, opportunities, and future agenda.New Media Society,17(2), 249-271.

An Outline of Analytical Psychology Essay Example

An Outline of Analytical Psychology Essay Example An Outline of Analytical Psychology Essay An Outline of Analytical Psychology Essay Essay Topic: Analytical Analytic Psychology is the school of deepness psychological science based on the finds and constructs of Carl Gustav Jung. Jung gave the broadest and most comprehensive position of the human mind yet available. His Hagiographas include a fully-developed theory of the construction and kineticss of the mind in both its conscious and unconscious facets. a elaborate theory of personality types and. most of import. a full description of the universal. aboriginal images deducing from the deepest beds of the unconscious mind. These aboriginal images are called originals of the corporate unconscious. The latter find has enabled Jung to depict striking analogues between the unconscious images produced by persons in dream and vision and the cosmopolitan motives found in the faiths and mythologies of all ages. The construct of the corporate unconscious gives analytical psychological science an added dimension in comparing with other schools of psychotherapeutics. It takes the theory and pattern of psychotherapeutics out of the sole kingdom of abnormal psychology and relates it to the whole history of the development of the human mind in all its cultural manifestations. The pattern of analytical psychological science therefore becomes non merely a therapy for neuroticism but besides a technique for psychological development applicable to normal and superior persons. An abstract. theoretical presentation is foreign to Jung who ever strove to prosecute the response of the whole adult male. non merely the mind. This presentation should therefore be recognized as no more than a planar study of a 3-dimensional world. Libido: The psychic energy that directs and motivates the personality is called libido. Interest. attending and thrust are all looks of libido. The libido invested in a given point is indicated by how extremely it is valued. Libido can be transformed or displaced but non destroyed. If the libido attached to one object disappears. it reappears elsewhere. Libido is the dynamism of the life procedure manifested in the psychic domain. The theory of libido is closely connected with the jurisprudence of antonyms. The procedures of the mind depend on a tenseness and interplay between opposite poles. If one side of a brace of antonyms becomes overly predominant in the personality. it is likely to turn into its reverse. This is called enantiodromia. A nonreversible witting attitude constellates its antonym in the unconscious. See Jung’s try On Psychic Energy ( 1 ) . Psychological Types: Analytical psychological science distinguishes several psychological types. These refer to innate differences in disposition which cause persons to comprehend and respond to life in different manners. There are two attitude types. the extrovert and the introvert. The extrovert is characterized by an innate inclination for the libido to flux outwards. linking the person with the external universe. The extrovert of course and spontaneously gives greatest involvement and value to the object – people. things. external achievements. etc. He or she will be most comfy and successful when working in the external universe and human relationships. and will be ungratified and ailment at easiness when entirely without recreation. Having small relation to the interior universe of subjectiveness. the extrovert will eschew it and be given to deprecate subjective concerns as morbid or selfish. The introvert is characterized by a inclination for the libido to flux inwards linking him or her with the subjective. interior universe of idea. phantasies and feelings. Greatest involvement and value is given to the topic – the interior reactions and images. The introvert will work most satisfactorily when free from force per unit area to accommodate to external fortunes. He or she prefers their ain company and is reserved or uncomfortable in big groups. Both introvert and extrovert have the defects of their strengths and each tends to underestimate the other. To the extrovert. the introvert appears egoistic and withholding of himself. To the introvert. the extrovert appears shallow. timeserving and hypocritical. Every person possesses both inclinations. but one is normally more developed than the other. As a brace of antonyms they follow the jurisprudence of antonyms. Therefore. an inordinate. nonreversible accent on one attitude is likely to take to the outgrowth of its antonym. The antonym. nevertheless. because it is undeveloped and uniform. will look in a negative. petroleum and unadapted signifier. Thus the utmost extrovert will go a victim of negative inferior invagination in the signifier of depressions. The utmost introvert is likely to hold episodes of compulsive extroversion which are petroleum. ineffective and unadapted to outer world. In add-on to attitude types. we besides distinguish four map types. The four basic psychological maps are believing. feeling. esthesis and intuition. Thinking is the rational capacity to construction and synthesise distinct informations by agencies of conceptual generalisations. Feeling is the map which determines value. It is the map that values and promotes human relationships. Sensation is that map which perceives and adapts to external world via the senses. Intuition is defined as perceptual experience via the unconscious. that is. the perceptual experience of representations or decisions whose beginning is vague. These four maps arrange themselves into two braces of antonyms: thought – feeling and esthesis – intuition. Although every person has all four maps potentially at their disposal. in actuality one map is normally more to the full developed than the others. This is called the superior map. The one least developed is the 1 that is most crude and unconscious – the inferior map. Often a 2nd map will hold achieved considerable development which approaches that of the superior map. This is an subsidiary map. Since any one of the four maps may be superior. we have the possibility of four map types: the thought type. experiencing type. esthesis type. and intuitive type. The thought type is found more frequently in work forces than in adult females. The believing type’s mental life is concerned mostly with the creative activity of rational expression and the adjustment of all life experience into these signifiers. To the grade that the person is identified with the thought map and unconscious of the other maps. the thought will be given to be bossy and restrict the full experience of life. Since feeling will be the inferior map. its values will endure the most neglect. Human relationships will be rapidly sacrificed if they interfere with the opinion expression. The feeling type is found more frequently in adult females than in work forces. The development and nutriment of personal relationships is the major purpose. A sensitiveness to human demands and a willingness to run into them is its outstanding characteristic. It finds its greatest satisfaction in resonance with others. In its extreme. this map type can be obnoxious in its inordinate accent on personal affairs. Since thought is the inferior map. its capacity for abstract. impersonal judgements will be neglected or denied. Thinking will be accepted merely so long as it plays a subservient function to the involvements of experiencing values. The esthesis type is characterized by the first-class version to simple. prosaic world. He or she is content to associate to life on its most simple footings without nuance. contemplation or imaginativeness. The esthesis type appears stable and crude but may miss originative flicker. Vision and imaginativeness. which could extenuate this earthbound province. are merchandises of intuition. which is the inferior map of this type. The esthesis type. in fact. will frequently deprecate intuitive looks as unrealistic phantasies and therefore be deprived of severely needed leaven at times of mental weightiness. The intuitive type is motivated chiefly be a steady watercourse of new visions and possibilities. derived from active intuition. The new. the unusual and the different are a changeless enticement. He or she frequently perceives vague connexions between things which seem separate and unrelated. The intuitive head plants in speedy leaps. which is sometimes hard for others to follow. When asked to continue more easy. he or she is disposed to go impatient. possibly sing hearers slow in doing connexions. This type’s failing lies in its inferior esthesis map. The relationship to world may be hapless. The difficult work required to convey a possibility into actuality or to do an intuitive flash by and large accepted seems excessively burdensome. He or she may stay misunderstood with penetrations. which if they are to bear fruit. must be patiently developed by others. The map types are rarely every bit definite as would look by these descriptions. Normally the development of an subsidiary map will soften and modify the crisp features here described. In add-on. we have a farther complication. Harmonizing to the attitude type. each of the map types may hold either an introspective or an extrovert orientation. Ideally. all four maps should be available to the person in order to hold a complete response to life experience. It is one of the ends of Jungian psychotherapeutics to convey in to consciousness and to help the development of the inferior undeveloped maps in order to near psychic integrity. Many struggles in human relationships and differences can be understood through the theory of psychological types. For case. Jung has explained the difference between the psychological theories of Freud and Adler on this footing. Freud’s theory is concerned chiefly with the individual’s need for and love of the object. Thus it is an extrovert theory. Adler’s theory is based on the individual’s demand to keep his ain self-pride. prestigiousness and power. Adler emphasizes the inner. subjective demand ; hence his is an introspective theory. Differences in type can underlie troubles in interpersonal relationships. Marital struggles are frequently related to differences in psychological type. Knowledge of one’s ain type and of the fact that other every bit valid types exist can frequently assist to relativise one’s ain personal reactions and can take to more witting and fruitful human relationships. ( 2 ) Structure of the Psyche: The mind can be divided into witting and unconscious facets. The self-importance is the centre of witting and the starting point for all empirical psychological science. It is the place of single individuality. and all contents which are witting. must be connected with it. The unconscious includes all psychic elements which are outside witting consciousness and hence are non connected with the self-importance. Contentss of the unconscious are foremost encountered as composites. A composite is an emotionally charged unconscious psychic entity made up of a figure of associated thoughts and images clustered around a cardinal nucleus. On probe. this nucleus is found to be an archetypical image ( see below ) . One recognizes that a composite has been struck by the outgrowth of an affect which upsets psychic balance and upset the customary map of the self-importance. The self-importance stands between the interior universe and the outer universe. and its undertaking is to accommodate to both. By its extrovert orientation. it relates itself to external world. By invagination. it perceives and adapts to inner. subjective world. The demand for external version leads to the building of a psychic construction which mediates between the self-importance and the external universe of society. This mediating construction is called the character. the Latin word for the ancient actor’s mask. It is the partly calculated public face an single assumes towards others. The character is composed of assorted elements. some based on the individual’s personal leanings and others derived from the society’s outlooks and the early preparation of parents and instructors. The character is a interceding via media between individualism and the outlooks of others. It is the function one plays in society. It is besides a protective covering that shields from public position what is personal. confidant and vulnerable. The characteristic symbol for the character is the apparels we wear. Dreams affecting losing or inappropriate apparels refer to a character job. Ideally a character should be appropriate. good fitting and flexible. It is particularly of import that the single realize that he is non indistinguishable with his character. The character sometimes lends one a prestigiousness and authorization belonging to the collective group which is non decently used for personal terminals. To place with the character can do rising prices and disaffection from world. Other persona upsets include a deficiency of character which leaves the single sensitive and exposed to every societal touch. and a excessively stiff. defensive character which is a barrier to realistic version. For farther treatment of the character. see ( 3 ) . Merely as the character stands between the self-importance and the outer universe. so another psychic entity stands between the self-importance and the interior universe of unconscious. This entity is called the shadow. The shadow is a complex of personal features and potencies of which the person is incognizant. Normally the shadow. as indicated by the word. contains inferior features and failings which the ego’s self-pride will non allow it to acknowledge. The shadow may be personified in dreams by such figures as felons. rummies and derelicts. Technically it must be of the same sex as the dreamer. As with all unconscious contents. the shadow is foremost experienced in projection. This means that an unconscious quality of one’s ain is first recognized and reacted to when it is discovered in an outer object. So long as the shadow is projected. the person can detest and reprobate freely the failing and evil seen in others while keeping a sense of righteousness. Discovery of the shadow as a personal content may. if it is sudden. cause impermanent confusion and depression. This will be most likely if the ego’s old attitude has bee particularly inflated. The shadow is the first bed of the unconscious to be encountered in psychological analysis. It is non ever a negative content. In many instances unconscious positive potencies of the personality reside in the shadow. In such instances we speak of a positive shadow. Furthermore. the evil and unsafe facet of the shadow is frequently due more to its fortunes than to its kernel. Just as animate beings which have become barbarous by famishment and barbarous intervention can be changed into loyal comrades by loving attention. so the shadow loses much of its negative facet when given witting credence and attending. The job of the shadow and its projection applies to collective psychological science every bit good. The persecution of the Jews by the Nazis is a terrorizing illustration of the extent to which a corporate shadow projection can travel. The same psychological mechanism operates in favoritism against other minority groups. For more on the shadow. see ( 4 ) . The first bed of the unconscious. the shadow. is besides called by Jung the personal unconscious. as distinguished from the corporate unconscious. The personal unconscious or shadow contains personal contents belonging to the person himself which can and decently should be made witting and integrated into the witting personality and self-importance. The corporate unconscious. on the other manus. is composed of transpersonal. cosmopolitan contents which can non be assimilated by the self-importance. Between these two beds of the unconscious. the personal and the collective. is another entity with. so to talk. one pes on each side. This is the anima in a adult male and the animosity in a adult female. The anima is an independent psychic content in the male personality which can be described as an interior adult female. She is the psychic representation of the contrasexual elements in adult male and is depicted in symbolic imagination by figures of adult females runing from prostitute and seductress to divine wisdom and religious usher. She is the personification of the feminine rule in adult male. the rule of Eros. refering to love and relatedness. The projection of the anima is responsible for the phenomenon of a man’s falling in love. Too much designation of the self-importance with the anima causes the adult male to externally manifest feminine qualities. Anima tempers or provinces of anima ownership can be recognized by their characteristic characteristics of bitterness and emotional backdown. Such a status renders a adult male psychically paralytic and impotent. It is most likely to happen in relation to a adult female with whom he is emotionally and sexually involved. With full psychological development. the anima leads the adult male to the full significance of human relationship and provides him an entryway to the deeper beds of the mind. the corporate unconscious. The animosity is the corresponding representative of the masculine contrasexual elements in the psychological science of adult females. It can be expressed in symbolic imagination by a battalion of male figures from scaring. aggressive work forces endangering colza to divining bringers of visible radiation. It is the personification of the masculine rule in adult females. the rule of Logos. which is the capacity for reason and consciousness. A woman’s falling in love is similarly due to the projection of the animosity. Subjective designation of the self-importance with the animosity causes the adult female to lose contact with her feminine nature and to take on more masculine qualities. The animus-possessed adult female is more interested in power than in relatedness. As with the man’s anima. the animosity is most frequently activated in relation to an emotionally important adult male. particularly a adult male with whom she is sexually involved. Indeed. the anima and animosity have a pronounced affinity for each other. The slightest grounds of one is likely to arouse the other in the spouse. With adulthood and upper limit development. the animosity can go a valuable psychic entity enabling the adult female to map with nonsubjective reason and. likewise to the anima in a adult male. opens to her the corporate unconscious. Further treatment of anima and animosity is in ( 5 ) and ( 6 ) . The corporate unconscious. more late termed nonsubjective mind. is the deepest bed of the unconscious which is normally unaccessible to witting consciousness. Its nature is cosmopolitan. suprapersonal and non-individual. Its manifestations are experienced as something foreigner to the self-importance. numinous or Godhead. The contents of the corporate unconscious are called originals and their peculiar symbolic manifestations. archetypical images. The construct of the original has a close relation to the construct of inherent aptitude. An inherent aptitude is a form of behaviour which is congenital and characteristic for a certain species. Instincts are discovered by detecting the behaviour forms of single beings. The inherent aptitudes are the unknown motivation dynamisms that determine an animal’s behaviour on the biological degree. An original is to the mind what an inherent aptitude is to the organic structure. The being of originals is inferred by the same procedure as that by which we infer the being of inherent aptitudes. Merely as inherent aptitudes common to a species are postulated by detecting the uniformities in biological behaviour. so archetypes are inferred by detecting the uniformities in psychic phenomena. Merely as inherent aptitudes are unknown actuating dynamisms of biological behaviour. originals are unknown actuating dynamisms of the mind. Originals are the psychic inherent aptitudes of the human species. Although biological inherent aptitudes and psychic originals have a really close connexion. precisely what this connexion is we do non cognize any more than we understand merely how the head and organic structure are connected. Originals are perceived and experienced subjectively through certain cosmopolitan. typical. repeating fabulous motives and images. These archetypical images. symbolically elaborated in assorted ways. are the basic contents of faiths. mythologies. fables and fairy narratives of all ages. Such images besides emerge from the corporate unconscious of persons through dreams and visions in instances of deep psychological analysis. profound subjective experience or major mental upset. The experience of meeting an archetypical image has a strong emotional impact which conveys a sense of Godhead or suprapersonal power exceeding the single self-importance. Such an experience frequently transforms the person and radically alters their mentality on life. Archetypal images are so assorted and legion that they defy comprehensive listing. For our intents. we shall depict four wide classs of archetypical imagination. I. The Archetype of the Great Mother. the personification of the feminine rule. represents the fertile womb out of which all life comes and the darkness of the grave to which it returns. Its cardinal properties are the capacity to nurture and to devour. It corresponds to fuss nature in the aboriginal swamp – life being invariably spawned and invariably devoured. If the great female parent nourishes us. she is good ; if she threatens to devour us. she is bad. In psychological footings. the great female parent corresponds to the unconscious which can nurture and back up the self-importance or can get down it up in psychosis or self-destruction. The positive. originative facets of the great female parent are represented by chest and uterus. The negative. destructive facets appear as the devouring oral cavity or the vagina dentata. In more abstract symbolism. anything hollow. concave or incorporating pertains to the great female parent. Therefore. organic structures of H2O. the Earth itself. caves. homes. vass of all sorts are feminine. So besides is the box. the casket and the belly of the monster which swallows up its victims. See Neumann ( 7 ) . II. The Archetype of the Spiritual Father. As the great female parent pertains to nature. affair and Earth. the great male parent original pertains to the ream of visible radiation and spirit. It is the personification of the masculine rule of consciousness symbolized by the upper solar part of Eden. From this part comes the air current. pneuma. nous. ruach. which has ever been the symbol of spirit as opposed to count. Sun and rain likewise represent the masculine rule as fertilizing forces which impregnate the receptive Earth. Images of piercing and incursion such as Phallus. knife. lance. pointer and ray all pertain to the religious male parent. Feathers. birds. aeroplanes and all that refers to winging or height are portion of this composite of symbols which emphasizes the upper heavenly realms. In add-on. all imagination affecting visible radiation or light pertain to the masculine rule as opposed to the dark earthiness of the great female parent. Light of the visage. Crowns. aura and dazing glare of all sorts are facets of masculine solar symbolism. The image of the wise old adult male as justice. priest. physician or senior is a human personification of this same original. The positive facet of the religious male parent rule conveys jurisprudence. order. subject. reason. apprehension and inspiration. Its negative facet is that it may take to disaffection from concrete world doing rising prices. a province of religious hubris or given that generates grandiose ideas of transcendency and consequences in the destiny of Icarus or Phaeton. III. The Archetype of Transformation pertains to a psychic procedure of growing. alteration and passage. It can show itself in many different images with the same implicit in nucleus of significance. Parlous journeys to unknown finishs. geographic expedition of dark topographic points. purposeful descent to the underworld or under the sea or into the abdomen of a monster to happen a concealed hoarded wealth are looks of this original. The subject of decease and metempsychosis every bit good as the symbolism of induction rites in all of their assorted signifiers ; the crossing of rivers or Waterss or chasms and the mounting of mountains ; the subject of salvation. redemption or recovery of what has been lost or degraded. wherever it appears in fabulous or unconscious symbolism – all of these are looks of the original of transmutation. The subject of the birth of the hero or wonder-child besides belongs to this original. This image expresses the outgrowth of a new. dynamic content in the personality boding decisive alteration and expansion of consciousness. ( 8 ) A rich and complex illustration of this original is provided by the symbolism of mediaeval chemistry. In chemistry. the psychic transmutation procedure was projected into affair. The end of the alchemists was to transform base affair into gold or some other supremely valuable object. The imagination of alchemy derives from the corporate unconscious and belongs decently to the psychological procedure of transmutation. ( 9 ) IV. The Central Archetype. The Self. expresses psychic integrity or entirety. The Self is defined by Jung as both the centre and perimeter of the mind. It incorporates within its self-contradictory integrity all the antonyms embodied in the masculine and feminine originals. Since it is a boundary line construct mentioning to an entity which transcends and encompasses the single self-importance. we can merely touch to it and non embrace it by a definition. As the cardinal original is emerging. it frequently appears as a procedure of focus oning or as a procedure affecting the brotherhood of antonyms. Alchemic symbolism gives us legion illustrations of the cardinal original as a brotherhood of antonyms. For illustration. the philosopher’s rock. one of the ends of the alchemical procedure. was depicted as ensuing from the matrimony of the ruddy male monarch and the white queen. or from the brotherhood of the Sun and Moon. or fire and H2O. The merchandise of such a brotherhood is a self-contradictory image frequently described as hermaphroditic. Other images which are used to show the brotherhood of antonyms are the rapprochement of opposing partizan cabals and the rapprochement of good and evil. God and Satan. The emerging cardinal original gives rise to images of the mandala. The term mandala is used to depict the representations of the Self. the original of entirety. The typical mandala in its simplest signifier is a quadrated circle uniting the elements of a circle with a centre plus a square. a cross or some other look of fourfoldness. Mandalas are found everyplace in all times and topographic points. They seem to stand for a basic unifying and incorporating rule which lies at the really root of the mind. Mandalas can be found in the cultural merchandises of all races. A to the full developed mandala normally emerges in an individual’s dreams merely after a long procedure of psychological development. It is so experienced as a release from an otherwise unreconcilable struggle and may convey a numinous consciousness of life as something finally harmonious and meaningful in malice of its evident contradictions. ( 10. 11 ) Psychological Development is the progressive outgrowth and distinction of the self-importance or consciousness from the original province of unconsciousness. It is a procedure which. ideally. continues throughout the life-time of the person. In contradistinction to physical development. there is no clip at which one can state that full psychic development has been achieved. Although we may separate assorted phases of development for descriptive intents. really one phase merges into another in a individual fluid continuum. In the early stage. the self-importance has really small liberty. It is mostly in a province of designation with the nonsubjective mind within and the external universe without. It lives in the universe of originals and makes no clear differentiation between inner and outer objects. This crude province of self-importance development is called. after L? vy-Bruhl. engagement mystique. and is shared by both the primitive and the kid. It is a province of charming engagement and reading between the self-importance and its milieus. What is ego and what is non-ego are non distinguished. Inner universe and outer universe are experienced as a individual entirety. This crude province of engagement mystique is besides apparent in the phenomena of rabble psychological science in which single consciousness and duty are temporarily eclipsed by designation with a corporate dynamism. Jung made no attempt to show a systematic theory of psychological development. However. some of his followings. particularly Neumann ( 12 ) . have attempted to make full in this spread. Following Neumann. the phases of psychological development can be described as follows. The first or original province is called the uroboric phase. derived from uroborus. the round image of the tail-eating snake. It refers to the original entirety and self-containment which is anterior to the birth of consciousness. The self-importance exists merely as a latent potency in a province of primary individuality with the Self or nonsubjective mind. This province is presumed to refer during the antenatal period and early babyhood. The passage between this province and the 2nd phase of development corresponds to the creative activity of the universe for the single mind. Thus universe creative activity myths refer to this first decisive event in psychic development – the birth of the self-importance out of the unconscious. The basic subject of all creative activity myths is separation. Out of uniform integrity one component is discriminated from another. It may be expressed as the creative activity of light – the separation of visible radiation from darkness. or as the separation of the universe parents – the differentiation between masculine and feminine. or the outgrowth of order out of pandemonium. In each instance the significance is the same. viz. . the birth of consciousness. the capacity to know apart between antonyms. The 2nd phase of psychological development is called the matriarchal stage. Although get downing consciousness has appeared. it is every bit yet merely dim and fitful. The nascent self-importance is still mostly inactive and dependent on its uroboric matrix which now takes on the facet of the great female parent. Masculine and feminine elements are non yet clearly differentiated so that the great female parent will still be undifferentiated as to sex. To this phase belongs the image of the phallic female parent integrating both masculine and feminine constituents. Here. the opinion psychic entity is the great female parent. The prevailing concern will be to seek her nutriment and support and to avoid her destructive. devouring facet. The male parent original or masculine rule has non yet emerged into separate being. Mother is still all. The self-importance has achieved merely a unstable separation and is still dependent on the unconscious. which is personified as the great female parent. The matriarchal stage is represented mythologically by the imagination of the antediluvian Near Eastern female parent faiths. for illustration. the Cybele-Attis myth. Attis. the son-lover of Cybele. was unfaithful to her. In a craze of sorrow. reflecting his dependent bondage. he was castrated and killed. The matriarchal stage corresponds to the Oedipal stage as described by Freud. However. analytical psychologists interpret incest symbolically instead than literally as was done by Freud. The matriarchal stage is the stage of original incest. symbolically talking. anterior to the outgrowth of the incest tabu. In the life of the person. this stage corresponds approximately with the early old ages of childhood. The 3rd phase is called the patriarchal stage. The passage is characterized by peculiar subjects. images and actions. In an effort to interrupt free from the matriarchal stage. the feminine with all it

Free Essays on Last Of The Mohicans

From implausible, daring escapes to unrealistic accounts of the savagery of the Native Americans, James Cooper’s The Last of the Mohicans emphasizes the â€Å"fiction† in historical fiction. The novel is comically littered with contradictory tones and gross inaccuracies in terms of frontier life, but in spite of the aforementioned, Cooper manages to convey his over-used American roughrider, Hawkeye, as a genuine model for nineteenth-century gunslinger heroes. Also appreciable is the author’s brief commentaries on racism, with a unique facility for embedding a sort of linguistic philosophy that are unique to Cooper. The book begins innocently enough, with an introduction that tells us that the setting is the third year of the French and Indian War. The author’s use of historical facts allows the reader to more vividly imagine what is being described, and allows Cooper to draw on the reader’s knowledge of the French and Indian War. Already, the specter of racism has â€Å"reared its ugly head†, as one of the characters of the book exhibits a stereotypical reaction to a Native American, one of both fascination and repulsion. This fear of Native Americans is what fueled, in part, the Jackson-era anti-Native American policies circa 1830. As the beginning of the book progresses, however, we see that Cooper may not be in favor of busting stereotypes; in fact, he may be responsible for quite a few of them. As the focus switches to Coopers beloved character, Hawkeye, the â€Å"cowboys and Indians† sentiment that so clearly defined the mid-nineteenth century manifests itself with great propensity. From gun-toting woodsmen to arrow-slinging Indians, Cooper’s use of broad stereotypes indicates he may have had a hand in creating an anti-Native American culture. His references to the numerous acts of savagery on the parts of the Native Americans are disturbing, and for the most part untrue. The frequent scalpings, the drinking of blood, and... Free Essays on Last Of The Mohicans Free Essays on Last Of The Mohicans From implausible, daring escapes to unrealistic accounts of the savagery of the Native Americans, James Cooper’s The Last of the Mohicans emphasizes the â€Å"fiction† in historical fiction. The novel is comically littered with contradictory tones and gross inaccuracies in terms of frontier life, but in spite of the aforementioned, Cooper manages to convey his over-used American roughrider, Hawkeye, as a genuine model for nineteenth-century gunslinger heroes. Also appreciable is the author’s brief commentaries on racism, with a unique facility for embedding a sort of linguistic philosophy that are unique to Cooper. The book begins innocently enough, with an introduction that tells us that the setting is the third year of the French and Indian War. The author’s use of historical facts allows the reader to more vividly imagine what is being described, and allows Cooper to draw on the reader’s knowledge of the French and Indian War. Already, the specter of racism has â€Å"reared its ugly head†, as one of the characters of the book exhibits a stereotypical reaction to a Native American, one of both fascination and repulsion. This fear of Native Americans is what fueled, in part, the Jackson-era anti-Native American policies circa 1830. As the beginning of the book progresses, however, we see that Cooper may not be in favor of busting stereotypes; in fact, he may be responsible for quite a few of them. As the focus switches to Coopers beloved character, Hawkeye, the â€Å"cowboys and Indians† sentiment that so clearly defined the mid-nineteenth century manifests itself with great propensity. From gun-toting woodsmen to arrow-slinging Indians, Cooper’s use of broad stereotypes indicates he may have had a hand in creating an anti-Native American culture. His references to the numerous acts of savagery on the parts of the Native Americans are disturbing, and for the most part untrue. The frequent scalpings, the drinking of blood, and...

Advancing Practice Essay Example | Topics and Well Written Essays - 2000 words

Advancing Practice - Essay Example In a study it has been revealed that the percent of smoking among adults has considerably decreases in the late seventies and eighties but was leveled in the nineties. Though in late nineties the percentage of smokers had dropped a bit it was estimated that the situation wouldn’t improve further. If the effects of smoking can be quantified, then we will be talking of one of the most expensive pastimes in our time. It is approximated that in United Kingdom alone, the government spends close to a million Euros in intervention measures aimed at smoking cessation. This cost does not reflect the amount spent by other interest groups such as Non governmental organizations, research firms and private charity organizations. Speaking qualitatively, smoking causes more deaths all over the world than HIV/Aids. Of all smokers, a considerable percentage is drawn from adolescents but past smoking cessation programs have not targeted this age group but concentrated in other groups such as adults. This has contributed to a significant drop in the number of adult population smokers but of significance to this essay is the fact that, the prevalence of smoking amongst the adolescents has remained high or plummeted altogether. Substances which adolescents often abuse are referred to as psychoactive substances meaning that when taken, they have the capability to change an individual’s consciousness, mood or thinking process. They suppress a part of the brain whose usual function is normally to regulate the functions of the mood, thoughts and motivations. Cigarette smoking is one of the leading causes of deaths in the world. But sadly enough, those are deaths which are very preventable if smoking cessation is fully appreciated by the governments and other stake holders like education sector, religious organizations and charities. Studies indicate that in the United States of America alone, cigarette smoking cause up to around

Jim Crow and Black Migration Essay Example | Topics and Well Written Essays - 250 words

Jim Crow and Black Migration - Essay Example The uproar, mostly in south, was a clear indication of racial inequality for African-Americans. The invitation laid a foundation stone for the complete acceptance and integration of blacks in American life. Washington eating dinner with Roosevelt and his family at one table conveyed a clear message of social equality both to southerners and African-Americans. At the time when America was not ready to confront such issues, Roosevelt’s decision helped to further the cause of African-American communities. Washington was struggling for racial harmony and the President strongly encouraged him through dinner invitation at the White House. Despite racist personal attacks from several politicians in response to the invitation, President’s effective governance enabled him to further the cause of black equality in America. Washington was already enjoying wide financial support in the black community and Northern whites. However, he required support among high political figures to the resistance in the South. President Roosevelt’s dinner with Washington helped remarkably to improve the working relationship between the races.

Development of an IMC Plan

Development of an IMC Plan Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. The various sub topics which I have consider for making IMC PLAN for washing machine are situational analysis, determine a problem or opportunity , determine the budget and develop IMC strategies . Objectives:- the objective of this term paper is as follows :- To understand the concept of IMC. To analyze to how important an IMC is for making a brand. To understand that how various message can be send to various audience. To understand how various promotional activities can come out from IMC. IMC is about integrating the customer into the company: Its not about putting widgets or services in the marketplace based on what you think customers need. Instead, it is becoming a responsive organization driven by consumer insights that knows its customers wishes, wants, needs and desires and then creating products and services to fill those needs. IMC argues you need to get to know the customer better than your competitors, and maybe even better than they know themselves. A true IMC company is closer to the customer, and would never be nervous or ashamed to have one sit in on a strategic marketing meeting—a true IMC company has the best interests of its customers in mind. INTEGRATED MARKETING COMMUNICATION Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. As a marketing strategy, Integrated Marketing is closely related to and inter-dependent with Integrated Marketing Communications (IMC). Indeed, many observers use the term integrated marketing when they probably mean integrated marketing communications. Whereas IMC aims to ensure consistency of message and the complementary use of media, integrated marketing is concerned with the alignment and focus of the whole organisation. Schultz and Kitchen (2000) identified four stages of IMC concluding with an integrated value-based model. According to this interpretation, as the organisation becomes more committed to achieving consistency and differentiation across all customer contact points the business management challenge moves from marketing and marketing communication to the whole organisation, requiring a cultural and systemic infrastructure for integration. This in turn calls on new practices and higher-order levels of organisation management. For example, at this point IMC and CRM are effectively merged. As I am doing the IMC plan for tooth brush it is very essential for me to view the situational analysis: My products will mainly target the kids in which I think is a very large scope for the tooth brush industry and I want to grab that opportunity. Name of the tooth brush:- SHEILD TOOTH BRUSH Brand vision: To be the catalyst of change for younger generation and to create a brand inspiring innovation and to see SHEILD in the hands of 70% of our target market after 5 years. BIG IDEA: â€Å"Brighten Up The Tooth Brushing Experience† Campaign Idea 1 : Its not a Compulsion. Its an Adventure!! Campaign Idea 2 : Watch Your Mouth. Campaign Idea 3 : Good Brushing Now Means More Teeth later. Campaign Idea 4: Rediscovering Fun! Communication Channel Strategy: Buzz or street marketing Awake TV, Print Interactive website Prompt Point-of-sale activities, Sales promotion. My focus : SHEILD, which is an unattractive toothbrush, we propose a plan to revitalize the brushing experience for kids. Target market : Aimed at children from age 5 to 10 Colgate, Oral B are the two major players advertising their messages. SHIELD is one of the local companies of Jammu and Kashmir, which is manufacturing distributing toothbrushes for kids. They are not at all considering the kids market segment as distinct and have not come up with a separate communication campaign for kids yet AIM : To generate trial, achieve 40% purchase rate and become most preferred local brand in kids segment. OBJEVTIVE: To build an image of SHEILD as adventurous and exciting, create awareness about our presence and inform about the features and benefits of SHEILD. Single idea : â€Å" Tooth brushing is not a compulsion, its an adventure†. Proposed Essence : changing the way you brush. Forever! SHEILDS SITUATION ANALYSIS Product Attribute: A toothbrush with a small head and soft bristles having rubber feet at the bottom enabling it to stand. Pricing: Rs.40 Distribution : Distributed in Jammu and Kashmir wholesalers and retailers. Promotion: We will offer trade incentives/ promotions in the form of gifts and discounts but on occasional basis. CURRENT TARGET MARKET FOR MY PRODUCT: Target market approach: Kids 5-10 years Product positioning: The product gives a better SMILE Attitudes: Mostly people are not aware of the fact that SHIELDS toothbrush range also has toothbrushes for children and those who do know dont find it appealing enough as compared to imported brands. CUSTOMERS: Due to increased level of awareness, parents care more about their childrens teeth. Previously consumer didnt have much knowledge about toothbrush functions and benefits. Consumers used to purchase toothbrushes without much information about the product. They dont have good quality perception of local products. MARKET SEGMENTATION : GEOGRAPHIC: All the cities which include both Jammu and Kashmir. DEMOGRAPHICS: Gender: Both male and female. SEC: Both low class and middle class people. Family Size: Families even with one child are enough for our target but if the family size is big, its even better because more family members means more children if not currently then may be in future. Family life cycle: The main focus is on full nest which means families having children at home. Education: Children studying in High schools to Primary school. PSYCHOGRAPHICS: Personality: Marketers endow their products with a â€Å"brand personality† that corresponds to a target consumer personality. If we look at the range of toothbrushes by SHIELD, well see that none of them has a distinct personality that could make it prominent amongst the other brands available in the market. SOWT ANALYSIS OF THE BRAND: Strength: SHIELD is a known company(Hypothesis), mostly people are aware of SHIELD toothbrush due to its distribution network by the virtue of which it is known to very body. Leader in oral and baby care segment because we have made our main thrust on the baby segment which is going for us in the long run. Diversification Strong distribution network Wide range of toothbrushes, each targeting different age groups. Price Range (ranging from Rs( 10)to Rs( 55) affordable as well as expensive. Weakness: Weak Positioning and Image. Low budgets. Lower quality as compared to MNC competitors. People mostly prefer Oral B and Colgate over Shield. Opportunities: Consumers are preferring functionally effective premium products with professional quality to meet their personal care needs. People are now more conscious about their image and appearance and prefer to use branded products. Increase in awareness of dental hygiene and its importance. Increase in population Exploring new categories like kids market Migration of people from rural to urban areas and Rural population switching from miswak, Desi toothpowder to toothpaste. Automated supply chain which we have decided to have for our shield product. Lifestyle of people is changing and they are becoming more. Awareness and Education of the people due to the increasing education standards. Hygiene conscious. Variety seekers. Threats: Local companies producing low priced products. Threat from Chinese products that are cheaper and more attractive. Threat from substitutes. Low brand loyalty and weak image. Increase in raw material price. Inflation in the country Competitors re-launching their products Competitors increasing their marketing budgets Unstable economic conditions SHIELDS CURRENT APPROACH Shields Objective: To become No.1 category toothbrush and we plan to pursue it by increasing awareness level among the customers. Their core communication message is based solely on smile, its our positioning strategy. Big idea is based on the fact that people should replace their toothbrush after every 3 months, otherwise it loses its effectively. We will follow continuous advertising pattern, the advertising mediums used are TV, radio, and print ads. Strength: product range, portfolio Tagline : â€Å"haso zara aur khil khila k† We will also use several sales promotion tactics in order to enhance the sales and ultimately the profit of our firm. Competitors: Our local competitor is EZI GRIP (Hypothetical) and we have made certain marketing strategies in order to tackle with these local brands. Chinese products are making the competition more and more tough for the other brands to survive the market. Colgate ,Oral-b are the two main competitors of my brand. ANALYSIS OF KIDS TOOTHRBRUSH MARKET TOOTHBRUSHES DEMOGRAPHICS PURCHASING POWER Sheild: Our main objective is to target the kids market. Our product is designed in a very sophisticated manner in order to save the grasp the kids market in which we think is the huge opportunity for the brush makers. Shield aimed at children from age 5 to 10 containing a very small head with soft bristles, particularly for children whose set of milk or baby teeth are still breaking. Is a high priced product. Our customers have a high purchasing power and are ready to spend money on purchasing an expensive toothbrush. Shield Junior is made for children from age 4 to 10 containing a very small head with soft bristles. The toothbrush has candy shaped figures at its end with two different colors. Low priced as compared to other competitors to maintain a certain difference between both the brushes and their target markets. Little Star shield made for children from age 5 to 10 containing a very small head with comparatively hard bristles. Little Star does not contain costly raw materials and does not have an extraordinary design therefore, it is also low priced. Chota Shield cater to the children from age 6 to 11 and the design of the toothbrush is very plain aimed at parents who dont want to spend muc h on toothbrushes. Regular toothbrush for children with an ordinary design and specially targeted to people with a low purchasing power. Little Star Shield is same as Chota Shield same as our new product FLEX JUNIOR aimed at children from age 10 to 12 as its head is a little big as compared to other toothbrushes and is made for those children whose baby teeth have been replaced by adult (permanent) teeth. Low priced according to the pricing of competitors because flexible toothbrushes are provided by all competitors. ISSUES FACED BY THE BRAND (SHIELD) Main purpose of the toothbrush is not being fulfilled (does not stand and falls down) Over Priced Low Quality Major focus is on the range and not on promoting children's toothbrushes separately Unattractive Colors Low Budget Major competition from low priced products (Chinese) in the market BRAND VISION: To be the catalyst of change for younger generation and to create a brand inspiring innovation. To see Giggles in the hands of 70% of our target market after 5 years. OBJECTIVE: To spread awareness about the importance of oral health and improve the quality of teeth of Indias Children so that they are able to live a better, happy and healthy life. ROOT STRENGTHS: Wide range of toothbrushes Local Brand The ‘Care is the core message, which has made Shield a recognized household name in Jammu and Kashmir. BENEFITS: SHIELD toothbrush is for children with a complex mixture of different sized permanent and baby teeth. It features a combination of bristles for cleaning sensitive gaps and to effectively reach and clean teeth. The handle is cartoon shaped sized to fit optimally into a childs hand for maximum comfort and control. POSITIONING: DISCRIMINATIOR: Only Shield is the first one in the local market of INDIA to emphasize only on KIDS Tooth Brushes. ESSENCE: Changing the way you brush. Forever! STRATEGY: Niche strategy By targeting the segment of consumers aged between 5-10 and charge a premium price. To be able to differentiate from other tooth brushes in the KIDS segment. AGENCY BRIEF 1. What are the JOBS TO BE DONE and resulting Marketing Objective? To get kids and their parents to understand the importance of having healthy teeth, brushing at young age and to create an association between fun, excitement and tooth brushing. MARKETING MEASURABLE OBJECTIVES: To generate trial amongst non-users by 30 % till January 2012. To achieve a 40% purchase rate amongst the target market by the end of 2010. To be the most preferred local brand in the kids market segment by the end of 2012. MARKETING COMMUNICATION OBJECTIVES: To build an image of SHIELD as adventurous and exciting among 25% of our target market. Create awareness about our presence in the kids market segment. To inform 40% of the target audience about the features and benefits of SHIELD by the end of 2010. 2. What insight drives this brief? Oral health has a major impact on children physically and psychologically. It can have an impact on growth, enjoying life, appearance, how children speak, chew, taste food and socialize, as well as their feelings of social well-being . Dental health problems affect children, which impact their performance as students, lower self-esteem, and slow down their personal development. Failure to prevent dental diseases has a large effect on school attendance. Kids take tooth brushing as a compulsion and are always forced to do it by their guardians. Children find their toothbrushes boring and prefer their favorite cartoon characters on their tooth brushes. KIDS like bright, colorful and funky toothbrushes. Today kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. " Pester power quot; refers to children apos;s ability to nag their parents into purchasing items they may not otherwise buy. Increasing participation of women in the workforce has prompted a shift in this role as children are increasingly the quot;buyersâ€Å" for the entire family. Even in families where women do not work, children are observed to share this role with their mothers. Children enjoy greater discretion not only in making routine consumption decisions for the family but also in pestering their parents to buy other products desired by them. CONSUMER INSIGHTS FROM OUR STUDY: There are lot of reasons why we choose that we will go for kids toothbrushes are: KIDS like bright, colourful and funky toothbrushes. Kids take tooth brushing as a compulsion and are always forced to do it by their guardians. Children find their toothbrushes boring and prefer their favorite cartoon characters on their tooth brushes. Favourite cartoons are Tom Jerry and Barbie. Majority of the mothers prefer Oral-B and Colgate. Majority of the mothers prefer imported brands of toothbrush over SHIELD, some of them do not know that SHIELD also has tooth brushes for Kids. Quality is the most important factor in purchasing a toothbrush. Dentists recommendation influence a lot when it comes to purchasing tooth brushes for kids. Parents are ready to buy a good quality tooth brush at any price. Kids spend less than 3 minutes while brushing their teeth Candies are consumed a lot by the kids. Majority of the kids eat sweets 1-2 times a day. Kids tooth brushes are replaced within 3-4 months. 3. Who is our Target Audience? PRIMARY TARGET AUDIENCE: AGE: KIDS aged between 5-10 years SEC: We will target both the sections of the society that is both financially strong as well as strong sections of the society. ATTITUDES: Have social interaction with peers of the same age group. They are not concerned about brushing their teeth and are quite careless. They love to eat lots of sweets and chocolates. LIFESTYLE: Kids that go to school, and are in the process of continuous learning. INFLUENCERS: Encouragement from parents, caregivers, teachers, adults, brothers, sisters and children themselves has a great influence on oral health. If everyone starts to encourage kids to take care of their teeth and also encourage big white smiles, children of all ages will benefit. SECONDARY TARGET AUDIENCE: Parents of the KIDS 4. What do they think do now? KIDS have comparatively less knowledge on how to keep their teeth neat and clean. Some of the children take tooth brushing as a very boring exercise and also create problems for their parents. Kids get attracted towards cartoon oriented tooth brushes. The bristles of toothbrushes do not clean the plaque properly. 5. What would we like them to think and do in response to the Communication? We would like them to think of tooth brushing as a fun experience, an experience full of adventure. In response to this, we want them to start tooth brushing twice a day for 3 minutes. We want KIDS to be the chooser of GIGGLES. We want parents to realize the importance of kids brushing their teeth at an early age. 6. What is the single most important point to communicate? â€Å"Tooth brushing is not a compulsion, its an adventure†. 7. Why should they believe it? Because SHIELD is the first one to communicate about only of KIDS toothbrush in India. SHIELD will be the first one to introduce colorful cartoon oriented toothbrushes for kids in Jammu and Kashmir. CREATIVE PLAN Our launch of SHIELD tooth brush with the cartoon character design will make the brushes appealing, colorful and more exciting for the kids. Kids will happily enjoy the brushing experience and will be encouraged to do it themselves without being forced by their parents. The soft and effective bristles of the new SHIELD Tooth brush will help children brush their teeth smoothly and they would not complain about the bristles being too hard or their teeth hurting. To communicate that SHIELD adventure of brushing will wave off the boring image of tooth brushing from the minds of the kids. To communicate that Kid should brush their teeth for 3 minutes and it is an effective way to keep their teeth healthy and clean. To communicate those Kids should take care of their teeth by keeping an eye on the intake of their food and cut down on candies, chocolates etc. To communicate that SHIELDS range of toothbrushes include tooth brushes for kids as well. CAMPAIGN IDEA 1 MESSAGE: Widen your imagination and make tooth brushing an activity full of excitement, fun and adventure that takes the kids into a fantasy world full of Disney characters dancing, playing and enjoying. TAGLINE: Its not a compulsion, its an Adventure†¦Ã¢â‚¬ ¦.!!! APPEAL: Music appeal (Rhyme) JINGLE : Brush your teeth, Give your teeth a treat. Brush up and down and all around, To keep them clean and neat! We have decided to make certain ads so as to make a positive mind set in the minds of to costumers; the ad would be like this.. TV ad A girl is sleeping at night and sees a nightmare that one of her tooth is broken and she gets hurt by using her old hard tooth brush†¦suddenly she sees that a new tooth brush (SHIELD comes in) and kicks the old tooth brush that caused the little girl pain, and tells her that SHIELD is her new gentle best friend and wont hurt her while brushing â€Å"Creating a cartoon world, where all the cartoon characters are brushing their teeth and enjoying with SHIELD†. MESSAGE: WATCH YOUR MOUTH The toughest part of the body is not your bones but your teeth. Each tooth is covered with a substance called enamel which is so strong that it can cut or crush the toughest kinds of food. There is a price to pay for this toughness: unlike bones, teeth cannot repair themselves and it pays to take care of them. Keep track of what you are eating. PRINT Ad MESSAGE: When feeding is done at naptime: The child falls asleep and the liquid becomes pooled around the teeth. This liquid provides excellent medium for the bacteria to grow and cause CARIES which is defined as Tooth Decay causing cavity through bacteria. COMMUNICATION STRATEGY MEDIA SELECTION RATIONALE COMMUNICATION STRATEGY Trigger the target to talk about the Brand, create maximum exposure and create buzz around the new innovation. Awake the target, build high awareness, change consumers Perception. Captivate the target to make a purchase, engage, interact with the consumers and strengthen associations. Prompt/induce the target and get the product in consumers hands. Buzz or street marketing TV, Print activities, Brand Activation, Interactive website Point-of-sale activities, Sales promotion TRIGGER To create BUZZ and to generate talkability, we will place an Out-of-home hoarding at SRINAGAR. The hoarding would consist of a giant sized toothbrush with the cartoon character Jerry and the brand name GIGGLES on it. Another way to gain maximum exposure and create buzz around the new innovation will be to use a MOBILE BUS, decorating it with bright bulb lights, and a picture of Giggles toothbrush along with some of the favorite cartoon icons of children. The mobile bus will roam near parks in the evening. PRINT: In Print we will go for Hindustan Times, Times of India and Greater Kashmir(local news paper of Kashmir) ,with articles highlighting important facts and information such as Good oral health is important to your overall well-being. Healthy teeth not only enable you to look feel good, they make it possible to eat speak properly. Steps that should be taken to prevent dental problems and how to keep your smile healthy and bright. What you eat†¦Ã¢â‚¬ ¦affects your teeth. Proper tooth brushing techniques. We also decided to carry on some other activities like In welcoming the school holiday and the start of new school activities, we will launch a colorful package of Shield toothbrush along with a small tube of toothpaste for milk teeth with famous characters of TOM JERRY, BARBIE etc. CELEBRATING NATIONAL SMILE MONTH OR ORAL HEALTH WEEK: Following are the activities: Dental Expert Talk Oral health educators and dental professionals who want to help the community and for schools, colleges or workplaces who want to educate their pupil or staff. Both children and adults can learn something from an expert talk and different subjects can arise ranging from the importance of fluoride in toothpaste to the systemic links between the health of the mouth and body. Class Visit to the Dentist seeing the dental practice up close and meeting friendly staff can help encourage regular dental visits. Local newspapers will be happy to take a photograph of the event that can benefit both school and dentists. Creating characters and playing a small skit in schools. Characters such as Mickey mouse the tooth brush, exhibiting decayed tooth and a neat and clean tooth that uses SHIELD TOOTHBRUSH. Apartment activities- dental hygiene. FUN BASED ACTIVITIES IN PROMOTING OUR PRODUCT Organizing Special Fun days , an ideal way to grab the attention and interest of children as well as general public and can work well in schools, dental practices, retail outlets, colleges and the community. A fun day can be a great way to create a buzz in your local area as well as to engage your target audience. People are far more likely to learn when they are having fun, – so make sure you also hand out information. Writing stories on THE TOOTH FAIRY would be held in various schools, and distributing prizes to winners. Distribute ice creams among children, and the ice cream stick should be shaped like a toothbrush having the brand name SHIELD on it. Tooth brush drawing competition among children in different schools. Take a close-up of each students mouth (smile). Have each student cut out their mouth from the picture and glue it onto a cutout of a tooth. Have them write a sentence under their smile and on the tooth that describes something they do to keep their teeth healthy. (I brush my teeth after every meal. I drink milk. I use SHIELD. I eat a healthy diet) After these are completed staple them to a Bulletin Board entitled; LOOK WHO IS SMILING!!! PROMPT: Consumers Perceive the Brand through these 5 senses†¦ Sight, Touch, Sound, Smell and Taste. Marketers can use Sight and Sound for GIGGLES. Logos Contrast Style Size Cartoon characters Slogan Music Bright and happy color combinations can be used to give a certain brand recognition in the minds of the customer. Instead of holding a toothbrush, make the whole thing a Cartoon character to make SHIELD recognizable in the market. A unique rhyme in the ad (mentioned above) with a different tune which whenever. These senses will always help in breaking through the clutter and make SHIELD prominent amongst the different competitor products. This SENSORY BRANDING will stimulate the person to buy the product. POINT- OF -SALE (HIGH PRODUCT VISIBILITY): Audio Visual Display: A display in which audiovisual technology is used to stimulate purchases Big visual display of SHIELD TOOTHBRUSH Special racks, banners, signs Distribution of pamphlets, posters, puzzles, and stories to dentists Retail boards SALES PROMOTION: Placement of drawings of SHIELD TOOTHBRUSH in newspapers ( kids section), requesting them to color the drawing and send it to the company to get a FREE SHIELD tooth brush. ( for trial generation) Free SHIELD tooth brush with SHIELD TOOTHPASTE. Sampling: Organize samplings to pharmacies and dentists to generate trial. Coupons for discounted dental check up for 6 months on purchasing SHIELD TOOTH BRUSH. Coupons for getting free bags, lunch boxes, water bottles for schools (Specialty advertising) EVALUTION OF IMC PLAN IN LEGAL REGULATRY BUSINESS: The advertisement that we are giving in the media is legal which means that it has been approved by the law. All the documents that are required are legally approved. There are no fault chances in the documents. In future there will be no problem to the customer regarding any documented work or any servicing criteria, no problem will arise. This is a step taken for the customer satisfaction, for attracting more customers and this also help in sales area. The advertisement of my product is according to the standards of ASCI (Advertising standards if council of India) the advertisement of my product is within the legal boundaries of Indian Penal Code1860 The young Person act 1956 Indian copyright Act 1957 Trade mark act 1999 Advertisement of my product is truthful and honest. All objective information, claims and comparisons should be capable of substantiation. I the advertisement there is no reference to a person, firm and institution. We have not misled consumers by implication, omission, and ambiguity. We are not abusing the trust of consumers or exploit their lack of experience or knowledge. DEVELOPED AN IMC PLAN FOR SOCIAL AND ETHICAL VALUE: There is no objection against any advertisement of our product. There is no problem against our product. Our product is socially accepted which means our product is a social product that will be accepted by the society very easily for sure. There is no negative impact on the customer or people living in the society of our product as it is legal product. Customers are easily attracted towards the product The advertisement of my Tooth brush is according to the codes of ASCI as it is not derides any race, caste, color, creed or nationality. I am sensitive towards ethnic and cultural issues. BIBLOGRAPHY: http://www.multimediamarketing.com/mkc/marketingcommunications/ http://responsiblemarketing.com/blog/tag/imc http://www.slideshare.net/nyssar/shield-imc http://www.scribd.com/doc/13395424/lovely-ads-real-Funny http://www.scribd.com http://www.slideshare.com Books: Advertising Promotions(kruti shah,alan dsouza)